THREE B CORP VIDEO PRODUCTION CASE STUDIES
B Corp is a global movement of businesses acting as a
force for good in the world.
In pre-production we curated the messaging for content and length with the right people chosen to deliver each section on camera.
We captured some really nice creative B Roll around the office and included some carefully selected stock footage in post-production to highlight the global nature of the impact their investments have.
Alongside our expert creative team, we pride ourselves on our understanding of social purpose organisations. This helps to ensure the video content we create is strategic and high-value in nature.
With a relatively small budget, EQ were able to refresh the video content across their website for the next couple of years.
'Financial Planning Services' - EQ Investors
CASE STUDY ONE
Certified B Corp - EQ Investors
EQ Investors offers bespoke sustainable investing for charities and high-net-worth individuals and has offices in London and Brighton.
We were contacted by EQ Investors to create a series of films to showcase the unique nature of their offer while capturing the human/people aspect of the business.
We spent two days filming at their offices in London and captured content for 4 different films to bring different parts of their client journey to life for their website.
Finding the locations was particularly exciting. With the help of Film Birmingham, we found an amazing old factory location in Burton and the beautiful Coventry Cathedral as a second location.
Finding a wind farm was more difficult, we spent many days driving to different wind farms and speaking to farmers before we found the perfect spot.
We spent two days filming across three locations capturing content for a 30-second VOD version as well as a 20-second social media version plus location photography for OOH use as part of the social impact campaign.
Creatively we wanted to have continuous movement and to always be slightly looking up at our characters so they are the local heroes of the piece. We shot on a RED Gemini on a steady cam.
To create a moody atmospheric with a nod to the industrial past, we filled the old factory space with haze and lit it with powerful shafts of light to create depth and texture.
A beautiful vintage blue mini was amongst the props featured in the film to highlight iconic creations from the region’s past.
The film was delivered across a range of TV and online platforms.
'The Future Is Made In The West Midlands' - Media Bounty
CASE STUDY TWO
Certified B Corp - Media Bounty
Media Bounty is a creative and media agency that believes environmental and social innovation drives business performance.
Media Bounty commissioned us to create a high-impact TV advert for one of their clients. The aim of the commercial was to inspire a new Industrial Revolution in the West Midlands through clean energy.
During pre-production, we helped adapt the excellent script creative to ensure it could be delivered effectively visually as well as within the 30-second time slot.
It was important to cast the advert with authentic, down-to-earth characters from the West Midlands that could deliver a natural, warm, sparky delivery.
We had a huge amount of submissions and cast two great actors for the piece.
The event had powerful poetry and arts performances mixed with leading thinkers from the B Corp world and people left feeling inspired and hopeful for the future of business and the planet.
The film we created sought to capture the energy and atmosphere of the day and inspire viewers to learn more.
You can watch it below.
'Exploring The Future Of Business' - B Lab UK
CASE STUDY THREE
B Lab UK
B Lab UK is the organisation that governs, supports and grows the B Corp community in the UK.
They are the driving force behind the movement.
We were commissioned by B Lab UK to create a highlight film of the sold-out B Inspired Event at the Bridge Theatre in London where hundreds of B Corps and the wider business community interested in better business came together.