TEDxLondon have consistently given the stage to the most interesting, diverse and thought provoking voices to share their best ideas in the form of TED talks across an incredible range of topics including climate change, space travel, gender equity, the future of work and much more.

Their world class bi-annual events from some of the most iconic venues across London, including Abbey Road Studios, The Royal Festival Hall, Sadlers Wells Theatre and The Conduit are immersive experiences into what is possible for a better world.

Be Inspired Films are so proud to have supported them in spreading these great ideas by filming and live streaming their TED talks to audiences around the world with over 22 million views to date.

If you speak to CSR executives you will commonly find the following aspirations:

• We want wider audiences to know and care about our CSR journey

• We want to build a trusted relationship with our stakeholders

• We want to get credit for the genuinely good work we’ve already done

In spite of these aspirations, the state of the current practice is to then proceed as though these aspirations didn’t exist, pushing out dull and data-heavy reports that may be useful to expert audiences, but not fit for purpose for the objectives above.

2017 was a year dominated by video content. It was the year that Instagram Stories exploded, that YouTube consolidated its position as storytelling platform of choice for creators across the globe, and that Facebook, Apple and Netflix doubled down on their investment in new video programming.

Most companies – even when they use powerful storytelling media such as video – fail to capture the attention or the imagination of their target audience with their CSR stories and attempt to confront and overcome problems of the world.

With lightening speed improvements in technology, particularly how most of us now have a high powered video camera on our smartphones, it has never been easier or more affordable to record high quality video.Thanks to social media, you can now share your story with a click of a button.

Here's why you're not already live streaming an event and how to overcome the common challenges and benefit from the opportunities live streaming an event can offer

The stories we tell have the power to make sense of - and shape - the world around us.

It’s time we looked beyond traditional heroic narratives for a more inclusive form of storytelling, a collective narrative that can bring us together to tackle the biggest challenges of our time.

Why is storytelling so important to us and how to best move your audience to action? Particularly when you want to make a positive social impact, how best to do that using video?

Recently there has been a noticeable trend for brand involvement in campaigns around social causes. Procter and Gamble’s International Women’s Day campaign was a hit back in March. Here’s why we like it...

Stakeholder voices are the most powerful vehicle if they exist, since they often have a direct and emotionally powerful story. 

There are 3 elements to creating more compelling stories that companies can implement immediately in how they talk about their corporate social responsibility.

Do you put on events? Do you find they often require a lot of hard work and considerable expense to put on? Do you ever wish you could capture the magic and continue to share it even after the event is over?

Animation can be a great way to spice up a message and also a powerful tool to elicit an emotional response in the viewer, when they may otherwise not necessarily connect with your message.

People tend to give more when they feel an emotional connection with the cause and when they feel their money will make a real and lasting difference. The challenge is how to give people this experience effectively at scale.

Sometimes you get an opportunity that can potentially make a huge difference to your business or charity. It might be an invitation to pitch to investors or funders where a lot is riding on the outcome.

On July 16th Ravinol took part in a panel discussion at a PR Media workshop in Birmingham run by Social Enterprise West Midlands.

Check out the top 5 good cause videos that took the world by storm in 2014.

Rav and I went to the New Energy & Cleantech Awards 2015 with our friends from Blue and Green Tomorrow!

Dressed to the nines Rav and I attended the Recommended Agency Register awards last month and had a blast!

Is Facebook set to take over from the Youtube giant?